Branding and packaging of goods Is the function of

Step 1: Analyze the question The question asks who is mainly responsible for branding and packaging goods. Branding means giving a product a name, logo, or trademark (e.g., "Peak Milk", "Indomie"). Packaging means putting the product in containers or wrappers (tins, sachets, bottles, cartons).

Step 2: Explain the concept In the chain of production and distribution, each party has a distinct role:

• Manufacturers make the goods. They decide on the brand name and packaging before the goods leave the factory.
• Wholesalers buy in bulk from manufacturers and sell in smaller bulk quantities to retailers. They break bulk and store goods.
• Retailers sell to final consumers in small quantities.
• Brokers are middlemen who bring buyers and sellers together for a commission and do not handle the goods.
• Consumers buy and use the goods.

Step 3: Solution Branding and packaging are done at the production stage so the product can be identified, protected, and advertised. This is the manufacturer's job. Wholesalers and retailers may repack goods (e.g., a retailer putting groundnuts into small nylon bags), but this is not their main function, and brokers and consumers do not do it at all.

Step 4: Answer The correct option is **C.

Tip: Remember that "Manufacturers Make, Mark, and Marshal (pack)" their goods. Wholesalers break bulk, retailers sell to consumers, and brokers only connect buyers and sellers.